Market Research specialists | Informing decisions

Your full service market research agency.

Our team of specialist market researchers will work with you to design research that delivers meaningful and user friendly insight. Contact us today to speak with a senior member of our team.

Announcement

Mackman Research has achieved the prestigious Market Research Society (MRS) Company Partner accreditation. Find out more by reading our latest update.

DR GEMMA MACKMAN & PAUL MACKMAN
Owners

A leading UK market research company.

About Us

Mackman Research is a full service market research agency with a proven track record in gathering robust data that meets with organisational objectives. Our research services help businesses refine and grow, bringing organisations closer to their customers with in-depth understanding of customer behaviours and needs. For many brands we are the market research agency of choice for B2B customer satisfaction surveys, customer research & perceptions surveys, NPS surveys, competitor research and social research.

Established in 2003, we are proud to have worked with many different businesses and charities across a broad spectrum of sectors ranging from education, care and energy & renewables providers, engineering and technical specialists, to legal and financial services. Our happy clients take advantage of our years of experience that when combined with their own internal expert knowledge makes for impressive research outcomes. Our boutique team of researchers are qualified to Masters level and above, and we each have a specialist research interest. Find out more about Mackman Research and why we are the market research agency of choice for many organisations by clicking the button below.

About Us

A Selection of our Research services

We treat every research project as unique.

VIEW OUR FULL RANGE OF SERVICES

Customer Research

How satisfied are your customers? How do your customers rank your brand compared to that of your competitors? And how loyal are they to your brand or organisation? Find out how to gain insight from your customers and discover how to stay one step ahead of the competition.

Customer Research Services

Brand research

How does your brand rank compared to others? How loyal are your consumers or clients to your brand, and how likely are they to recommend your product or service? Find out how we can analyse the health of your brand and help you to create a strategy for growth.

Brand Research Services

B2B Market Research

Are you looking for a B2B market research specialist? We structure our B2B market research around the characteristics and needs of your clients. Find out how we collaborate with businesses to deliver meaningful findings and forge strong bonds between you and your clients.

B2B Research Services

NPS

Want to gauge the overall satisfaction of your customers without undertaking full scale research? Net Promoter Scores are simple surveys that test customer loyalty. Find out how a simple NPS survey can help you to move your business forward.

NPS Survey Services

Sector experience

From international brands to essential local charities, our market research has guided important decisions.

We are proud of our story so far and are lucky to have worked with so many premium brands and some truly inspirational organisations. We are specialists in market research and information gathering and our work spans many sectors. See how we have delivered insight that has created growth and cultivated change.

View Our Work

Market Research methods

How our market research delivers robust and meaningful insight.

View our full range of services

Quantitive Research

We specialise in high quality insight. This extends to our quantitative methods, where we always deliver the very best data and recommendations, helping you to create strategies for change, and to share our findings with your key stakeholders.

Quantitive Research

Telephone Research

We are experienced at conducting high quality, low volume telephone surveys of senior executives, key stakeholders, and community representatives. As a boutique research agency, we do not operate a large scale and impersonal call centre.

Telephone Research

Online Surveys

Our online surveys are assembled according to your needs, providing a personal, confidential, convenient option for participants to share their views. We like to apply a ‘human’ and personal element to our online process.

Online Surveys

Qualitative Research

Our specialist qualitative researchers have years of experience as moderators and ethnographers, and we pride ourselves in our humanistic approach to uncovering what can often be sensitive information.

Qualitative Research

Focus Groups

Focus groups help you to connect with your direct market, so you can become more aware of what is going on with your customers, their motivations and attitudes. They are ideal when developing or testing solutions and strategies.

Focus Groups

Desk Research

At Mackman Research, our highly qualified team can navigate their way through secondary data with ease, helping you to make thoroughly informed decisions using our professional researchers to collate, organise, and interpret information.

Desk Research

What Our Clients Say

            
                        “Not only has the exercise helped us better understand the needs of older people in the county, but it also raised some important questions, which will help our organisation drive forward new ideas in the future.”
                        
Jonathan Skermer – Marketing/Development Manager, Age UK Suffolk                    

                        “Their collaborative and plain speaking approach makes working with them a pleasure. High standards are maintained at every part of the research process from questionnaire design, through to data collection, analysis, and the concise presentation of results. In particular we appreciate their no-nonsense approach to reporting results in a concise and graphical manner that is easily understood.”
                        
Stephen Duffety – Senior Partner, Baker Tilly Tax and Accountancy                    

                        “Mackman has worked professionally at all times, enabling clear presentation of the results to identify key trends and areas for growth and improvement of the Customer Services team now and in the future.”
                        
Sharlene Moffitt – International Customer Services Manager, Twinings