Award winning research

From international brands to essential local charities, our research has guided decisions.

We are proud of our story so far and are lucky to have worked with premium brands and some truly inspirational organisations. We are specialists in research and information gathering and our work spans many sectors. See how we have delivered insight that has created growth and cultivated change.

The Newt in Somerset - Customer Feedback Survey

Mackman Research collaborated with The Newt in Somerset to conduct a customer survey with 100 of their key customers.

iSite TV and Currys - Consumer Feedback Research

Mackman Research worked with award-winning video company iSite TV to conduct in-depth focus group discussions on behalf of the high street electronics retailer Currys, evaluating video content and investigating what drives customers' decision making when purchasing electronic devices.

Ronald McDonald House Charities UK - Service User Survey

Charity

Following a tender process, Mackman Research were commissioned by Ronald McDonald House Charities UK to conduct a Service User Survey on its behalf. We integrated two simultaneous channels of engagement and feedback to ensure that high quality and meaningful data were gathered to meet the research objectives.

Essex County Council - COVID-19 Business Research

Government

Mackman Research was commissioned by Essex County Council to conduct an important business support survey during the early stages of the Covid-19 pandemic in 2020. This project has since gone on to be selected as a finalist in the 'Best Data Collection – Interviewer Administered' category of the MRS Operations Awards 2021.

Natures Menu - Dog Brand Tracker

Manufacturing, Consumer

Mackman Research was approached by Natures Menu, the premium natural pet food manufacturer, to evaluate the impacts and effectiveness of Natures Menu’s dog food brand evolution and marketing activities. The findings needed to set a benchmark to allow Natures Menu to measure their future campaigns against.

Natures Menu - Cat Owner Segmentation

Manufacturing, Consumer

Mackman Research was approached by Natures Menu, the premium natural pet food manufacturer, to identify and create profiles of cat owners in order to inform a targeted marketing strategy. The findings needed to provide Natures Menu with data on purchasing behaviour and engagement across different audience segments.

Currys PC World

Consumer

Mackman Research worked with award-winning video company iSite TV to conduct face to face street poll surveys and a focus group on behalf of high street electronics retailer Currys PC World. The aim of the research was to establish which style of advertising consumers preferred, to develop iSite's approach to advertising.

Immigration Legal Services

Professional Services

Mackman Research worked with Ipswich-based Immigration Legal Services to gather insight from their principal and senior lawyers in order to assist in a brand refresh, creation of a new website, key communication messages, and future strategy. The insight was to ensure messaging and targeting was accurate on the new website.

Langtons Chartered Accountants

Professional Services

Mackman Research collaborated with Langtons Chartered Accountants to gather up-to-date client feedback on behalf of the company. The research was designed to gain an insight into how stakeholders engage with the Langtons brand and their satisfaction with Langtons’ services and client communication. The research findings would then provide recommendations.

Nuffield Hospital

Healthcare

Mackman Research was approached by the Nuffield Hospital's Ipswich branch to conduct a perception and awareness survey of their behalf. The purpose of the research was to gain an understanding of their message by identifying pockets of awareness across the region of Suffolk, as well as perceptions of the brand, competitor awareness and brand positioning.

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What Our Clients Say

            
                        “Not only has the exercise helped us better understand the needs of older people in the county, but it also raised some important questions, which will help our organisation drive forward new ideas in the future.”
                        
Jonathan Skermer – Marketing/Development Manager, Age UK Suffolk                    

                        “Their collaborative and plain speaking approach makes working with them a pleasure. High standards are maintained at every part of the research process from questionnaire design, through to data collection, analysis, and the concise presentation of results. In particular we appreciate their no-nonsense approach to reporting results in a concise and graphical manner that is easily understood.”
                        
Stephen Duffety – Senior Partner, Baker Tilly Tax and Accountancy                    

                        “Mackman has worked professionally at all times, enabling clear presentation of the results to identify key trends and areas for growth and improvement of the Customer Services team now and in the future.”
                        
Sharlene Moffitt – International Customer Services Manager, Twinings