Employee Engagement Research

Empowering Workforce Engagement

We specialise in tailored employee engagement research, helping organisations uncover insights to improve satisfaction, productivity, and alignment with company values. By identifying key challenges and strengths, our bespoke approach empowers businesses to drive meaningful change and foster a more engaged workforce.

What Is Employee Engagement Research?

At Mackman Research, we understand the critical role that engaged employees play in the success of any organisation. Employee engagement isn't just about keeping your workforce content; it's about fostering a connection between your employees and your company's mission, values, and goals. Through our bespoke approach to employee engagement research, we partner with you to uncover insights that drive meaningful change and improve overall satisfaction and productivity within your workforce.

Do you need employee engagement research?

Recognising the need for employee engagement research is often prompted by various indicators within your organisation. These can include negative trends such as high turnover rates, frequent instances of sickness, missed deadlines, inconsistent expectations, customer complaints, or poor performance. Alternatively, you may have noticed positive trends and behaviours amongst your employees, and desire to understand and illustrate this.

By addressing challenges and identifying strengths through targeted research, you can uncover underlying issues, improve retention, enhance productivity, and foster a positive work environment. Positive research findings can also be shared with your staff and the outside world to promote your culture and practices, and can help you to achieve certain business accreditations, such as B-Corp Certification.

What to expect from involving us in your employee engagement research

Our research aims to support your internal communications and initiatives by gathering information on how your company operates and interacts with its staff. We investigate the understanding and alignment of employees with your brand values, current and desired benefits and career development opportunities, and factors impacting engagement levels. Through employee engagement research, we measure expectations, satisfaction levels, and overall engagement with your organisation.

Before designing your research project, we first take the time to understand your company’s desired culture and values, in order to compare to your employees’ perception of these values. This can be effective in identifying areas where intended messaging is being lost, and miscommunication is occurring. We can also develop engagement scores and measures to create a baseline to track against for years to come, allowing you to assess the effectiveness of strategies in practice.

Our Process

1. Research Design

We start by defining aims and objectives, considering current challenges and desired outcomes. Our focus is on qualitative data to allow for in-depth and open discussion, but we also provide quantitative metrics for ongoing monitoring over time, providing benchmarks for future improvement. Our questionnaire design is guided by best practice set out by the Market Research Society (MRS), and questions will cover subjects such as organisational culture, management, personal development opportunities, inclusion and diversity, remuneration, as well as questions surrounding employees’ working arrangements and roles within the organisation to allow for effective and useful cross-tabulation.

2. Data Collection

Our approach is anonymous to encourage openness of responses, and bespoke, targeting specific areas of concern. We gather data using tailored methodologies to suit the needs of your employees, which could include online or telephone-based surveys, focus groups, or other methods dependent on your research needs.

3. Data Analysis

Our data analysis approach is always led by our priority of providing useful, actionable insight, going beyond just the raw data. We examine key trends, and can break responses down by demographics, teams within the organisation, time working at the company, and more. Our analysis of open questions will provide you with a clear summary and highlight recurring themes, allowing you to truly understand the shared perspectives of your employees.

4. Outcomes & Deliverables

At the end of your research project, we will present to you a comprehensive report featuring a combination of charts and written analyses, investigating both overarching trends and specific concerns. Most importantly, your report will also feature clear, actionable recommendations based on our findings, guiding you towards impactful strategies for improvement.

Our Team

Our team comprises expert researchers educated to Masters and PhD level, with years of combined experience in research design and practice. We conduct employee engagement research routinely, with both new and returning clients on a regular basis. We collaborate closely with Red Kite, our HR partners, to ensure seamless integration of research findings into actionable HR strategies.

Your Involvement

We believe in collaborative research design, involving you from the outset to capture the essence of your company and employees' roles effectively. By understanding your aims, values, and challenges, we ensure our research is tailored to your specific needs. Once our research approach has been designed in collaboration with you, we will continue to keep you informed as we progress through the research process, and will remain flexible to adjustments dependent on challenges faced throughout the process.

Your Outcomes

Our research delivers valuable insights into employee pain points, retention issues, and areas for improvement. Deliverables from our research can help to identify, among others:

Structural issues;
Resource and knowledge gaps;
Pain points;
Recruitment and retention issues;
Undesirable behaviours;
Competencies.

Your findings will flag both major and minor issues, and provide recommendations to address these concerns, with the aim of feeding into HR strategy and refinement of internal practices and organisational culture.

Beyond the Research

Following the presentation of your research findings and recommendations, we have the potential to support you in the application of internal strategies and communications through collaboration with our partner Red Kite, who can offer comprehensive HR consultancy and training solutions. From support with recruitment, onboarding, performance management, and employee relations, to training surrounding managing conflict, effective leadership, and sickness management, our HR experts provide the guidance and support needed to enhance employee engagement and satisfaction.

Additionally, working alongside our marketing partner, Mackman, can allow us to support you in developing and refining your internal communications and company voice.

Our Experience

As a Certified B-Corp, Living Wage, and Living Hours employer, we embody the principles of good employment practices, prioritising work-life balance and excellent working conditions for our employees. Furthermore, our case studies demonstrate how we've customised research solutions to meet the unique needs of our clients, driving positive change and fostering a culture of engagement.

At Mackman Research, we're committed to helping you unlock the full potential of your workforce through tailored employee engagement research. Contact us today to learn more about how we can support your organisation's success.

What Our Clients Say

            
                        “Not only has the exercise helped us better understand the needs of older people in the county, but it also raised some important questions, which will help our organisation drive forward new ideas in the future.”
                        
Jonathan Skermer – Marketing/Development Manager, Age UK Suffolk                    

                        “Their collaborative and plain speaking approach makes working with them a pleasure. High standards are maintained at every part of the research process from questionnaire design, through to data collection, analysis, and the concise presentation of results. In particular we appreciate their no-nonsense approach to reporting results in a concise and graphical manner that is easily understood.”
                        
Stephen Duffety – Senior Partner, Baker Tilly Tax and Accountancy                    

                        “Mackman has worked professionally at all times, enabling clear presentation of the results to identify key trends and areas for growth and improvement of the Customer Services team now and in the future.”
                        
Sharlene Moffitt – International Customer Services Manager, Twinings