Senior Analyst

Jess Crago

In September 2021 I finished my 6-month Kickstarter internship at Mackman Research, and now hold the role of Senior Analyst. In 2020 I completed a Masters degree in Cybercrime Investigation, before which I was studying for my Bachelors in Criminology and Sociology at the University of Nottingham. I loved the research and statistics aspects of my degrees, especially the 'cyber snooping' strategies I learned through my Masters, so I have enjoyed experiencing the practical applications of research with Mackman.

My role includes everything research, from conducting surveys and analysing data, to writing and presenting reports. I also write content, perform web analytics and SEO, and help the other teams at Mackman when they need it.

What sort of activities do you enjoy in your free time?

I have a lot of hobbies, including digital art, gaming, and reading. I also love escape rooms, adventure golf, airsoft, theme parks - anything to keep me busy, and especially anything competitive. I'm a bit of a jack-of-all-trades, which I think reflects in my diverse role at Mackman!

What is your favourite part about working for Mackman?

Definitely the people; everyone here is so friendly and welcoming, and great to work with. I also love that they have supported me in pursuing my strengths and doing the things I love, by encouraging me to write and edit content, create reports, and perform data analysis and web analytics.

Jess Crago, Research Executive, Mackman Research

Latest Posts By Jess Crago

Choosing Market Research Methods & Managing Expectations

Many clients approach market research with fixed ideas about which methods will work best, but this rigidity can limit opportunities for deeper insights. By staying open to alternative approaches and collaborating with researchers, businesses can uncover valuable findings that drive strategic success.

A photo of three researchers looking at a column chart on a screen

Empowering Decisions: How Data Analysis Drives Successful Market Research

Data analysis transforms raw data into actionable insights, guiding strategic decisions. Learn the skills and benefits of expert-led analysis for business success.

Interviewer speaks with Gen Z research participant in skate park

Embracing Humanistic Research

Discover how humanistic research puts people at the heart of insights by prioritising customer perspectives, collaboration, and ethical practices. Learn how this approach can transform your understanding of customer behaviour and drive meaningful results for your business.

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