East of England Energy Group (EEEGR)

Wind farm to illustrate Mackman Research's work with EEEGR

The Research Project

The East of England Energy Group (EEEGR) is based in Great Yarmouth, Norfolk. The not-for-profit trade organisation provides membership to over 300 people in the region and offers new opportunities and knowledge to enable companies to strategically grow their businesses. Mackman Research was commissioned to conduct a survey on behalf of EEEGR. The research was carried out to help EEEGR understand whether they were currently following the correct strategy for their members; to establish any gaps in membership and to determine the future requirements of its associates. The members survey was essential for gaining insight into current perceptions of EEEGR and to make decisions about strategic changes necessary to deliver a better service.

The Research Design & Methodology

In collaboration with EEEGR, Mackman Research designed a questionnaire for members to complete. Individuals were invited to participate by the General Manager at EEEGR. Participants were notified that the survey would be anonymous, and respondent details were only needed if they wanted their company to be entered into a prize draw to receive four tickets to the EEEGR Christmas Networking Dinner.

A mixed methodology using invitation by email (online survey) and telephone interview was used to contact all representatives. The telephone interviews lasted between 15 and 35 minutes, depending on how much information the member had to comment. The online version allowed customers to answer the survey questions in their own time.

Research Outcomes

114 individuals took part in the survey which achieved a confidence level of 95% and a confidence interval of +/-7%. After evaluating the findings data from the mixed method survey, Mackman Research created a detailed report summing up the key findings and making suggestions based upon the results. The comprehensive report has supplied the client with insights as to how to improve on their membership benefits to ensure that they meet their mission of providing opportunities and knowledge, to enable member companies to strategically grow their businesses.

What Our Clients Say

            
                        “Not only has the exercise helped us better understand the needs of older people in the county, but it also raised some important questions, which will help our organisation drive forward new ideas in the future.”
                        
Jonathan Skermer – Marketing/Development Manager, Age UK Suffolk                    

                        “Their collaborative and plain speaking approach makes working with them a pleasure. High standards are maintained at every part of the research process from questionnaire design, through to data collection, analysis, and the concise presentation of results. In particular we appreciate their no-nonsense approach to reporting results in a concise and graphical manner that is easily understood.”
                        
Stephen Duffety – Senior Partner, Baker Tilly Tax and Accountancy                    

                        “Mackman has worked professionally at all times, enabling clear presentation of the results to identify key trends and areas for growth and improvement of the Customer Services team now and in the future.”
                        
Sharlene Moffitt – International Customer Services Manager, Twinings

Meeting of people with notepads at a bench outdoors

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Essex County Council - COVID-19 Business Research

Government

Mackman Research was commissioned by Essex County Council to conduct an important business support survey during the early stages of the Covid-19 pandemic in 2020. This project has since gone on to be selected as a finalist in the 'Best Data Collection – Interviewer Administered' category of the MRS Operations Awards 2021.